One of the most important IT corporations in land has been waging its own informational defense against Russian information since the beginning of the incursion.
When the Russian invasion began, digital selling firm Netpeak, created a redirectional web content on its web site for Russian users. That website mirrored insights concerning Russian information and proof of war crimes by Russian forces, consistent with Artem Borodatyuk, founder and CEO of Netpeak cluster.
“After that, we have a tendency to two-faced a minimum of 2 DDoS attacks. thanks to constant observation and fast response, we have a tendency to handled those attacks with none negative impact on the company’s infrastructure, Borodatyuk told TechNewsWorld.
Netpeak is currently formally blocked by Roskomnadzor, the Russian federal service for superintendence of communications, data technology, and mass media.
From the primary days of the war, Netpeak company officers in land and its U.S. headquarters in ny helped to evacuate workers and their families from Kyiv, Kharkiv, and alternative cities that were underneath active barrage fire.
“Now we have a tendency to still monitor matters and ar able to assist with the evacuation to those that would want it,” aforesaid Borodatyuk.
“We often collect and gift data regarding volunteer centers abroad, residences for rent in land and abroad, and additionally created chat rooms wherever our workers set within the same space will facilitate one another.”
Fighting on 2 Fronts
Before the war, Netpeak developed SaaS services in a very digital selling phase, promoted businesses, created mobile apps, organized events, and invested with a great deal in social comes. once the Russian invasion began, the corporate had 900 workers and five,000 shoppers.
Netpeak cluster consists of fourteen corporations, consistent with the company’s PR Manager Natalya Popova. They still operate despite the war to support Ukraine’s economy, she said. the corporate additionally contributes to land’s informational defense against Russian information at the side of alternative IT corporations based and primarily based in Ukraine.
“We host daily cluster e-meetings with an authorized man of science, wherever workers might share their issues and feelings. There are regular conferences with executive-level managers,” aforesaid Borodatyuk.
They share news each regarding the company’s activities and exclusive data regarding matters in land that is obtained primary from licensed sources, he added.
Backlash Against Russian information
From the primary day of the war it became clear that Russian voters didn’t recognize what was extremely happening. Fooled by native media, they thought-about the deadly war as a “special operation,” Borodatyuk noted; adding that they are doing not perceive the implications of this war; not just for land, however additionally for the Russia itself and therefore the entire world.
“Furthermore, they powerfully believe that Russian troops ar saving Ukrainians from Nazis once the important scenario is sort of opposite,” he said. “Russia is associate degree intruder in truth, manipulating the minds of its voters. a bit like in St. George Orwell’s 1984: War is peace. Freedom is slavery. mental object is strength.”
That is why Netpeak determined to use all on the market digital tools to indicate regular Russians, (e.g., entrepreneurs, teachers, scientists, students, and parents) the reality regarding the war, Borodatyuk offered.
The Ministry of Digital Transformation and Cyber Police of land supported Netpeak Group’s public awareness efforts of backlash against Russian information strategically and tactically from day one in all the invasion.
The ministry provided Starlink instrumentation therefore Netpeak will still operate despite cable affiliation problems.
“Vice Prime Minister of land and Minister of Digital Transformation Mykhaylo Fedorov gets enough stations to confirm the work of our briefly resettled workers — even in those regions wherever we’ve got not ever had offices. for instance, within the cities of western land,” aforesaid the CEO.
Caring for Its Own
Netpeak cluster features a well-built structure, with nearly twenty p.c of the corporate engaged in countering Russian aggression. currently the cluster is functioning in many directions, consistent with Borodatyuk.
Netpeak created advance payments to its workers early at the beginning of the war and continues to pay salaries earlier. Since the group’s activities have targeted totally on the Ukrainian market, it’s reconstruction its business processes to travel abroad.
More than forty workers have switched their positions to accelerate this growth to the new markets. The cluster still keeps jobs in corporations targeted on the Ukrainian market that have a big revenue reduction.
“We try to carry our position on the domestic market and progressing to enter new markets to survive ourselves and support the Ukrainian economy. to realize this goal, it’s vital to still beware of the team. Safe and tight operating conditions should be upheld to keep up ability,” aforesaid Borodatyuk.
Plans in Motion
One of Netpeak’s primary missions is to prevent the utilization of Russian-made package in government and business circles. By paying for Russian package product, corporations sponsor Russian aggression toward land.
“Not directly, of course, however Russia uses the taxes from this financial gain to finance the war. So, we have a tendency to put in force stopping the Russian economy and supporting the Ukrainian economy instead, aforesaid Borodatyuk.
Cities ar being destroyed underneath large shootings, inflicting victims among the civilians. As of Apr four, 161 kids had died as a results of Russian attackes, cited NetPeak’s CEO.
The company created a listing of services of Russian origin and provided alternatives for people who continue operations in Russia, receive payment from Russian shoppers, and purchase Russian offices, salaries, and taxes.
Borodatyuk aforesaid it’s straightforward to transfer from Russian package product to alternatives that ar 100% Ukrainian. He shared a listing of suppliers that he thoroughbred is checked and verified to be used.
Another vital avenue is supporting humanitarian aid efforts. Netpeak develops its own comes to produce additional humanitarian aid to Ukrainians. for instance, its team forms medical kits for the native military territorial defense and provides food and vesture to a infirmary in Odesa. individuals fascinated by serving to Ukrainians who are suffering from the war with Russia will visit Netpeak Foundation.
Media Countermeasures
Netpeak’s social media ads from February. 27 to Mar. 3 received over 93 million impressions in Russia and Byelorussia. As of the tip of March, the overall range hit nearly 600 million views, consistent with Borodatyuk.
Some ads urge Russian mothers to not let their sons fight in land, light the frightful consequences of the Russian army’s actions there. The ads tell the reality regarding the war that caused solely destruction, not salvation, as preached within the Russian media.
“We use paid promotion tools on Facebook and Instagram, video ads on YouTube, banner pictures for Google partner sites and Yandex Direct, and additionally cowl major Russian social networks VK and Ok.ru,” the CEO aforesaid, noting that one in all the foremost standard videos on Netpeak’s YouTube channel has 3.4 million views.
In European countries, Netpeak’s promotional campaigns contain information about what is happening in Ukraine to reveal the crimes committed by Russian troops. The number of people reached from March 5 to March 31 is 40.5 million, said Borodatyuk.
A separate company team is spreading the knowledge regarding the war on Russian social network VKontakte and therefore the video platform Rutube.
Some 60 percent of team members are from Netpeak Group, while 40 percent are volunteers. By March 31, they contacted more than 10,000 Russian citizens through private messages and comments.
“At a similar time, we have a tendency to ar influencing Russians via wire, one in all the foremost standard social networks in CIS countries. victimisation our wire promotion skills and therefore the educating approach, we have a tendency to ar dynamical the Russian citizens’ minds step by step, dosing them with real data,” Borodatyuk additional.
Another team of 100 members monitors negative comments regarding the war in Ukraine in English-speaking social medias, he noted. Negative posts get replies with truthful information from reliable sources. To date, the team posted over 2,000 comments.
“We additionally address to whole influencers of the businesses that have continued to figure in Russia so sponsoring military aggression. The team worked with 15 corporations together with Nestle, Danone, L’Oréal, etc.,” he said.
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